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FOUR FINALISTS NAMED FOR $400 MILLION AT&T ACCOUNT

Leo Burnett and Saatchi & Saatchi Don't Make Cut

By Published on .

NEW YORK (AdAge.com) -- AT&T Wireless narrowed its estimated $400 million ad agency review to
four finalists late today.

James Peterson, a company spokesman, confirmed the finalists are True North Communications' FCB Worldwide, New York, the incumbent; Publicis Groupe's Fallon, Minneapolis; Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif.; and WPP Group's Ogilvy & Mather Worldwide, New York.

Bcom3 Group's Leo Burnett USA, Chicago, and Publicis' Saatchi & Saatchi, New York, were cut from the first round. All the participating agencies completed the credentialing process with the client last week.

A final decision is not expected until June when the Redmond, Wash.-based AT&T Wireless will be spun off the AT&T Corp. mothership as a separate company. Executives at the agencies participating in the review could not be reached for comment.

Ogilvy & Mather has the Motorola account, newly slimmed down from $350 million globally to an estimated $100 million. That, and its experience with blue-chip client IBM Corp., could make it the frontrunner.

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