THREE FINALISTS TO PITCH FOR NIKON ACCOUNT

Bozell, McCann-Erickson, Arnold Aim for $18 Million Assignment

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BOSTON (AdAge.com) -- Camera manufacturer Nikon has selected three agencies to present ideas in the company's $18 million review.

Interpublic Group of Cos.' Bozell and McCann-Erickson Worldwide, both New York, as well as Havas' Arnold Worldwide, Boston, advanced to the finals.

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A decision is expected in mid-February.

The Melville, N.Y.-based marketer has been trying to reposition itself to a younger consumer. Nikon spent $16.9 million measured media in 2001, according to Taylor Nelson Sofres' CMR.

Agencies cut from the review are Omnicom Group's BBDO Worldwide and DDB Worldwide as well as Havas' Euro RSCG MVBMS, all New York.

Publicis Groupe's Fallon Worldwide, Minneapolis, was the incumbent. The search consultant is Pile & Co. in Boston.

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