Interpublic Group of Cos.' Bozell and McCann-Erickson Worldwide, both New York, as well as Havas' Arnold Worldwide, Boston, advanced to the finals.
The Melville, N.Y.-based marketer has been trying to reposition itself to a younger consumer. Nikon spent $16.9 million measured media in 2001, according to Taylor Nelson Sofres' CMR.
Publicis Groupe's Fallon Worldwide, Minneapolis, was the incumbent. The search consultant is Pile & Co. in Boston.