DETROIT (AdAge.com) -- The Florida attorney general's office tapped Boston-based consultant Pile & Co. to lead the search for an ad agency for a onetime, $30 million national sport utility vehicle safety campaign.
Judy Neer, executive vice president
and managing partner of Pile, said the review, originally expected to be completed this month, is behind schedule. At this point, Pile is still finalizing criteria for advertising agencies. She expects to have a long list of contenders sometime next month.
The attorney at the state handling the review said earlier this year that agencies with national or regional car dealer ad accounts will not be considered.
The campaign's funding comes from a settlement last December by Ford Motor Co., which agreed to pay $51.5 million after a 50-state group sued the automaker for false advertising of its popular Ford Explorer SUV.