SIX FLAGS NARROWS REVIEW TO FOUR

Estimated $100 Million Account Includes Creative and Media

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NEW YORK (AdAge.com) -- Four agencies have advanced in the review for theme-parks company Six Flags' estimated $100 million account.

Frank Salemi, the marketer's senior vice president of marketing, said Interpublic Group of Cos.' Deutsch, Los Angeles; Publicis Groupe's Fallon Worldwide, Minneapolis; independent Doner, Southfield, Mich., and independent Ackerman McQueen, Oklahoma City, the incumbent, have made it to the next round.

Creative and media
The account covers creative and

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Global Media Buying Work
media buying and planning. Deutsch and Doner would handle the media planning and buying portion of the account in-house. Fallon has paired with Publicis sibling MediaVest for media services, while Ackerman McQueen has teamed with another Publicis media agency, Zenith.

Mr. Salemi would not disclose when a final decision will be made.

Estimated spending
Spending on the global account is estimated at $90 million to $100 million. According to TNS Media Intelligence/CMR, the company last year spent $46 million in measured media in the U.S.

New York City consultancy Roth Associates is handling the review.

Agencies cut from the review in this round included independent Richards Group, Dallas; Interpublic's Foote, Cone & Belding Worldwide, Chicago; and WPP Group's J. Walter Thompson, New York.

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