FLOORING RETAILER CARPET ONE TAPS DONER

Billings on Account Anticipated at $20 Million

By Published on .

SAN FRANCISCO (AdAge.com) -- Carpet One, part of CCA Global Partners, has named independent agency Doner, Southfield, Mich., as its agency for an anticipated $20 million account.

Other finalists
Other finalists in the pitch were Ocean Group, the incumbent agency; Berenter, Greenhouse & Webster; Interpublic Group of Cos.' Campbell-Ewald West; Dentsu's Colby & Partners; and Modernista.

Select Resources International,

Related Stories:
FLOORING RETAILER CARPET ONE NARROWS REVIEW
Six Chase $20 Million Creative Account
RETAILER CARPET ONE OPENS REVIEW
Billings on Creative-Only Account Anticipated to Be $20 Million
West Hollywood, Calif., which was the consultant on the review, announced the selection today.

Carpet One, based in Manchester, N.H., represents more than 1,000 independent flooring stores in the U.S., Canada, Australia and New Zealand. The independent dealers in the aggregate have spent as much as $60 million on advertising.

Competing with discounters
The new agency is expected to discuss ways to help them maintain market share against Home Depot and other discounters and big-box stores making a big push into the home remodeling and decorating business.

Most Popular