Other finalists in the pitch were Ocean Group, the incumbent agency; Berenter, Greenhouse & Webster; Interpublic Group of Cos.' Campbell-Ewald West; Dentsu's Colby & Partners; and Modernista.
Select Resources International,
Carpet One, based in Manchester, N.H., represents more than 1,000 independent flooring stores in the U.S., Canada, Australia and New Zealand. The independent dealers in the aggregate have spent as much as $60 million on advertising.
Competing with discounters
The new agency is expected to discuss ways to help them maintain market share against Home Depot and other discounters and big-box stores making a big push into the home remodeling and decorating business.