FLORIDA NARROWS SEARCH FOR CONSULTANT

Looks to Have $30 Million Anti-SUV Campaign Ready by Fall

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BOSTON (AdAge.com) -- The Florida Attorney General's office is deciding between 10 consultants nationwide to handle the review for a $30 million national sport utility vehicle safety campaign.

A consultant should be on board by the

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middle of May, said Lisa Raleigh, a senior attorney in the attorney general's office. Consultants' bids were due April 4. Ms. Raleigh said the office plans to have an agency under contract by the middle to end of summer. A campaign is planned for fall.

The $30 million was part of a settlement with Ford Motor Co. The settlement will cover all expenses, including media and production for print, TV and radio ads.

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