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FRONTIER AIRLINES OPENS BIG SEARCH

65 Request-for-Proposals Sent to Ad Agencies

Published on .

NEW YORK (AdAge.com) -- Frontier Airlines is searching for an ad agency and casting a wide net.

In a national search, the carrier sent out about 65 requests for proposals, which are due back June 28.

Frontier currently handles ads in-house.

A Frontier spokeswoman said, "We are looking for breakthrough creativity."

Spending was not disclosed. Frontier spent $9 million in measured media in 2001, according to Taylor Nelson Sofres' CMR.

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