GERBIG SNELL WINS $18 MILLION CHAMPION AD ACCOUNT

Teamed With PHD Agency for Mortgage Company Review

By Published on .

NEW YORK (AdAge.com) -- Champion Mortgage has tapped Gerbig, Snell/Weisheimer in Westerville, Ohio, to handle its $18 million account, according to executives with knowledge of the situation.
Related Stories:
CHAMPION MORTAGE OPENS REVIEW
Had Split With Martin Agency in January
CHAMPION MORTGAGE CMO STEPS DOWN
Company Also Splits With Martin Agency

Teamed with PhD
Gerbig Snell, which is also the agency for Champion's parent, KeyCorp, beat out two small creative agencies for the account. Gerbig Snell teamed with Omnicom Group's PHD, New York, which will handle media planning and buying.

The search consultant, Jones Lundin Beals, Chicago, could not immediately be reached, nor could the winning agencies.

Split with IPG
The Parsippany, N.J.-based Champion parted with Interpublic Group of Cos.' Martin Agency, Richmond, Va., in January when its chief marketing officer, Mark Benson, departed. A review was launched in September.

Champion's most recent advertising campaign carried the tagline "Champion says yes."

Most Popular