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GHIRARDELLI PARTS WITH AD AGENCY SUISSA MILLER

Chocolate Maker's Move Follows Suissa's Merger With Dailey

Published on .

SAN FRANCISCO (AdAge.com) -- Lindt & Sprungli USA's Ghirardelli Chocolate Co. split with its advertising agency,
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Suissa Miller, following Suissa's merger into Dailey & Associates, West Hollywood, Calif.

An account conflict is at the heart of the decision: Dailey is the agency for Nestle candies.

Suissa and Dailey are part of the same holding company, Interpublic Group of Cos.

Ghirardelli said the company was happy with a recent TV and direct campaign tagged "A timeless pleasure" and it would not immediately seek a new shop.

Spending was not disclosed.

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