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Flexeril, Medicare Assignments Total $15 Million

By Published on .

DETROIT (AdAge.com) -- Gillespie Advertising, a unit of Interpublic Group of Cos.' McCann-Erickson Worldwide, has won two new pharmaceutical accounts totaling $15 million.

Gillespie, in Princeton, N.J., has been charged with developing the first direct-to-consumer advertising campaign for McNeil Laboratories' Flexeril, a medication for acute back pain.

Gillespie also won the account for Medco Health Solutions' new Medicare prescription discount card. The card, set to launch in early May, will offer significant discounts to Medicare-eligible Americans and is part of the recently passed Medicare Prescription Drug, Improvement, and Modernization Act of 2003.

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