Last year Gillette spent $174 million in measured media in the U.S., according to Taylor Nelson Sofres' CMR.
There are two incumbent media shops competing: Omnicom Group's OMD, which handles a majority of Gillette's global media in North America and Europe, and Interpublic Group of Cos.' Universal McCann, which works on media in Latin America and Asia Pacific.
WPP Group's MindShare,
The review is motivated by a "strategic sourcing initiative" in progress in Gillette offices around the world.
"The initiative is a program to cut costs in Gillette's purchasing of goods and services companywide," the spokesman said, "and redirect that into marketing of core brands such as Duracell, Oral-B, Braun, Right Guard and Gillette."
A decision is expected in a "couple of months," the spokesman said.