Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


BBDO Agency of Record; Broader Arnold Role Denied

Published on .

NEW YORK (AdAge.com) -- Gillette Co. selected Havas' Arnold Worldwide for a consumer print assignment in Europe for its Oral B oral care brand, but a Gillette spokeswoman said the move is not a prelude to a broader role for Arnold on the global account.

Spending was not disclosed.

Omnicom's BBDO Worldwide has been global agency of record for Oral-B since June 2001. Arnold handles advertising for dental professionals.

Most Popular