GILLETTE SELECTS ARNOLD FOR ORAL-B WORK

BBDO Agency of Record; Broader Arnold Role Denied

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NEW YORK (AdAge.com) -- Gillette Co. selected Havas' Arnold Worldwide for a consumer print assignment in Europe for its Oral B oral care brand, but a Gillette spokeswoman said the move is not a prelude to a broader role for Arnold on the global account.

Spending was not disclosed.

Omnicom's BBDO Worldwide has been global agency of record for Oral-B since June 2001. Arnold handles advertising for dental professionals.