Chrysler is expected to officially announce the decision later today.
The auto marketer had planned to announce the winner next Tuesday. But Jim Schroer, executive vice president for sales and marketing,
The news was first published by Ken Smikle of TargetMarketNews.com, the Web site of an African-American marketing newsletter.
When the communications staff at Chrysler learned what happenned, it quickly prepared the press release that is slated for release today.
Adage.com reported on July 22 that a member of one of the three finalist coalitons, PASS Entertainment, New York, failed to qualify as a minority-certified agency, a requirement in the review. PASS told Chrysler July 18 it had just been 100% acquired by its coaliton partner Cultura, a Hispanic agency in Dallas, which had received minority certification.
PASS is a partnership formed by Peter Arnell, also CEO of Omnicom Group's Arnell Group, New York, and Steve Stoute, a record industry executive.