GLOBALHUE KEEPS CHRYSLER MULTICULTURAL ACCOUNT

Incumbent Agency Wins Controversial Review

By Published on .

DETROIT (AdAge.com) -- Following a controversial advertising account review
that attracted the attention of many African-Americans, the Chrysler Group will continue to retain GlobalHue, Southfield, Mich., as its multicultural agency, according to a company executive.

Chrysler is expected to officially announce the decision later today.

Chicago convention
The auto marketer had planned to announce the winner next Tuesday. But Jim Schroer, executive vice president for sales and marketing,

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revealed Chrysler's decision to remain with Interpublic Group of Cos.' GlobalHue at at a convention for the Rev. Jesse Jackson's Rainbow/Push Coalition in Chicago on July 25.

The news was first published by Ken Smikle of TargetMarketNews.com, the Web site of an African-American marketing newsletter.

When the communications staff at Chrysler learned what happenned, it quickly prepared the press release that is slated for release today.

Disqualified contender
Adage.com reported on July 22 that a member of one of the three finalist coalitons, PASS Entertainment, New York, failed to qualify as a minority-certified agency, a requirement in the review. PASS told Chrysler July 18 it had just been 100% acquired by its coaliton partner Cultura, a Hispanic agency in Dallas, which had received minority certification.

PASS is a partnership formed by Peter Arnell, also CEO of Omnicom Group's Arnell Group, New York, and Steve Stoute, a record industry executive.

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