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GM OPENS U.K. MEDIA BUYING AND PLANNING REVIEW

Account Covers Vauxhall, Saab and Daewoo Brands

Published on .

NEW YORK (AdAge.com) -- General Motors Corp. is reviewing agencies to consolidate media planning and buying for its Vauxhall, Saab and Daewoo brands in the U.K.

Billings on the account were not disclosed.

The Initiative Media and Universal McCann units of Interpublic Group of Cos. are the incumbents. An undisclosed list of agencies has been invited to participate.

GM earlier consolidated media buying and planning in Germany and Spain.

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