GM TAPS A PARTNERSHIP FOR ASIAN-AMERICAN BUSINESS

Similar Toyota Review Said to Be Down to Two Shops

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NEW YORK (AdAge.com) -- General Motors Corp. named A Partnership, New York, to handle its $2 million to $3 million Asian-American
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account, after a pitch against four other agencies.

Incumbent Innovasia, Los Angeles, quit the GM business after secretly winning rival Chrysler Group's Asian-American account.

Another pitch, by Toyota Motor Corp. for a major Asian-American project, is believed to be down to Intertrends, Los Angeles, and Dae Advertising, San Francisco.

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