×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GM TAPS A PARTNERSHIP FOR ASIAN-AMERICAN BUSINESS

Similar Toyota Review Said to Be Down to Two Shops

Published on .

NEW YORK (AdAge.com) -- General Motors Corp. named A Partnership, New York, to handle its $2 million to $3 million Asian-American
Related Stories:
HYUNDAI'S ASIAN-AMERICAN ACCOUNT GOES TO URI
Billings Estimated at $3 Million
GM TO HEAR PITCHES FOR ASIAN-AMERICAN ACCOUNT
Four Agencies Vie for $3 Million Account
GM LOSES ASIAN-AMERICAN SHOP TO CHRYSLER
Innovasia Part of GlobalHue; Automaker to Open Review
account, after a pitch against four other agencies.

Incumbent Innovasia, Los Angeles, quit the GM business after secretly winning rival Chrysler Group's Asian-American account.

Another pitch, by Toyota Motor Corp. for a major Asian-American project, is believed to be down to Intertrends, Los Angeles, and Dae Advertising, San Francisco.

Most Popular