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SMG Direct, Inter/Media Advertising to Handle $55 Million Account

Published on .

NEW YORK (AdAge.com) -- GMAC Mortgage Corp. assigned media planning and strategy for ditech.com to the SMG Direct unit of Bcom3's Starcom MediaVest Group, New York, and independent Inter/Media Advertising, Encino, Calif.

Ditech.com spent $55 million in advertising last year, according to Taylor Nelson Sofres' CMR.

Aegis Group's Carat lost the ditech.com business after it won the Hyundai Motor America media account earlier this year.

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