Godiva Begins Search for New Agency

Chocolatier Takes $7 Million Account Away From Margeotes Fertitta Powell

By Published on .

NEW YORK (AdAge.com) -- Luxury chocolate maker Godiva has put up for grabs its $7 million account held by Margeotes Fertitta Powell, New York, and predecessor agencies for nearly 30 years.
Premium chocolate marketer Godiva Chocolatier does more than $800 million in annual sales.
Premium chocolate marketer Godiva Chocolatier does more than $800 million in annual sales.

The Campbell Soup Co. brand had been a signature client of Margeotes Fertitta since winning the U.S. portion of the account in 1978. The shop also added the brand's global business in April 2005.

"We wish Godiva all the best in its future endeavors," Margeotes Fertitta CEO Michael Kantrow said in a statement, referring to the marketer as a "legacy client." The agency will not participate in the review. Godiva executives could not be reached for comment at press time.

$7 million in measured media
In its statement, the agency put the business at $2 million, but according to TNS Media Intelligence, Godiva spent $7 million in measured media last year.

The agency search comes about a month after Margeotes Fertitta client Suncom placed its $23 million business into review.
Most Popular