The 3-year-old New York agency won the account after a review that also involved sibling Kirschenbaum Bond and Partners and Interpublic Group of Cos.' Campbell Mithun.
Godiva put its global creative into review this summer. SugarTown's founders, Jolie DeFeis and Fritz Westenberger, are alumni of Margeotes Fertitta Powell, although people familiar with their work say neither executive worked on the Godiva account previously.
Margeotes Fertitta Powell did not defend what has become a perennial review for the agency. None of the agencies involved returned calls for comment.
Godiva, a division of the Campbell Soup Co., spent approximately $7 million on advertising in the U.S. in 2005, according to TNS Media Intelligence. The value of the global account could not be determined, although some people have placed it in the $10 million to $12 million range.
The marketer did not return calls for comment at press time.