Goodby and Gang Parody Dove 'Sketches' to Welcome Eric Kallman

Film Captures Agency's Idea of the 'Perfect' Creative Director

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Barton F. Graf 9000 alum Eric Kallman has landed a new creative director gig at Goodby, Silverstein & Partners. To celebrate the agency's new hire, co-founders Rich Silverstein and Jeff Goodby and Partner/Executive Creative Director Margaret Johnson have recreated the popular award-winning Dove "Real Beauty Sketches" film.

The Dove ad, from Ogilvy in Brazil, tapped a forensic artist to draw women as they saw themselves and compared those sketches to drawings of how outsiders saw them, with startling results. But in the Goodby film, the agency's creative leaders are asked to describe the perfect creative director -- he has to have done work they wish they'd done, won awards for it, and so on.

The result (at least from Mr. Goodby and Ms. Johnson's P.O.V.): a sketch of Mr. Kallman, who will join the shop March 3 as a creative director and associate partner. Mr. Silverstein, however, sees things a little differently.

Mr. Kallman will be working on the Sonic Drive-In and California Milk Processor Board accounts as well as helping to lead new business pitches. He left Barton last November, after spending over two years at the agency, working on efforts for Kayak, DISH, Little Caesars and Ragu. Prior to that, he was at Wieden & Kennedy, Portland, Ore. where he created "The Man Your Man Could Smell Like" campaign for Old Spice.

The video seems to take a page out of the book of Mr. Kallman's former agency, known for welcoming new hires in fun, kooky ways. But Mr. Kallman said this hilarious film was all Goodby's idea.

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