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Agency Co-Founders Previously Created Award-Winning Campaign for Team

By Published on .

SAN FRANCISCO (AdAge.com) -- Major League Baseball's Oakland Athletics today named Omnicom Group’s Goodby, Silverstein & Partners, San Francisco, agency of record for the 2003 season.

The assignment is something of a

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Decision Expected Next Week
homecoming for agency co-chairmen Jeff Goodby and Rich Silverstein. The creative team launched their long-running winning streak of creative awards with a campaign for the A’s when they were employed by WPP Group's Ogilvy & Mather’s San Francisco office under then creative director Hal Riney.

Vocal fan
Mr. Goodby is also said to be a vocal A’s fan.

The incumbent agency was Interpublic Group of Cos.’ Foote, Cone & Belding worldwide, San Francisco, which had the assignment for four years.

Despite the A’s success on the playing field, the A’s face major marketing challenges filling their ballpark as they compete for ticket sales with the the National League Champion San Francisco Giants, who play across the Bay and feature home run king Barry Bonds.

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