SIX AGENCIES CHASE GOODYEAR AD ACCOUNT
Havas, Publicis, IPG Shops Make List of Contenders
GOODYEAR PUTS ADVERTISING AND MEDIA INTO REVIEW
Arnold and Sibling MPG Are Incumbents on $66 Million Account
Goodyear initiated the review in August, six months after the arrival of Joseph Viselli as marketing director. Mr. Viselli replaced Christopher Grindem, who moved to a new post.
Saatchi was also finalist
The decision follows final presentations made late last week by McCann and the other finalist, Publicis Groupe's Saatchi & Saatchi, New York.
Havas' Arnold Worldwide, which handled the business a little more than a year, opted not to defend the business. Media planning and buying duties remain with Arnold sibling MPG, which has handled the account since July 2004.
A Goodyear spokesman did not return calls by press time.
Akron-based Goodyear is striving to control costs. The company today said it has hired ICG Commerce, a provider of procurement services, to help it reduce expenses. Effective Jan. 1, the company raised prices up to 6% on all its tires, citing rising costs of raw materials, energy and transportation.
In 2004, Goodyear spent $66 million in measured media, according to TNS Media Intelligence. For the first six months of 2005, spending was $18 million.