GOODYEAR AWARDS ADVERTISING CREATIVE DUTIES TO MCCANN

MPG Retains Media Work on $66 Million Account

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NEW YORK (AdAge.com) -- Goodyear Tire & Rubber Co. selected Interpublic Group of Cos.' McCann Erickson, New York, to handle creative duties on its $66 million account, according to an executive familiar with the situation.

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Goodyear initiated the review in August, six months after the arrival of Joseph Viselli as marketing director. Mr. Viselli replaced Christopher Grindem, who moved to a new post.

Saatchi was also finalist
The decision follows final presentations made late last week by McCann and the other finalist, Publicis Groupe's Saatchi & Saatchi, New York.

Havas' Arnold Worldwide, which handled the business a little more than a year, opted not to defend the business. Media planning and buying duties remain with Arnold sibling MPG, which has handled the account since July 2004.

A Goodyear spokesman did not return calls by press time.

Reducing expenses
Akron-based Goodyear is striving to control costs. The company today said it has hired ICG Commerce, a provider of procurement services, to help it reduce expenses. Effective Jan. 1, the company raised prices up to 6% on all its tires, citing rising costs of raw materials, energy and transportation.

In 2004, Goodyear spent $66 million in measured media, according to TNS Media Intelligence. For the first six months of 2005, spending was $18 million.

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