GOODYEAR PUTS ADVERTISING AND MEDIA INTO REVIEW

Arnold and Sibling MPG Are Incumbents on $66 Million Account

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NEW YORK (AdAge.com) -- Just more than one year since Goodyear Tire & Rubber Co. consolidated advertising duties with Arnold Worldwide, Boston, and media buying and planning duties with Havas sibling MPG, New York, the tire maker is putting both parts of its U.S. account into review, according to executives familiar with the matter.
Arnold and sibling MPG won the Goodyear account in May 2004.
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A spokesman for Akron-based Goodyear said the marketer is conducting an "internal review of every element of our marketing communications lineup to determine what best fits our future needs. We are not in a position to discuss what, if any, next steps will follow." He went on to say "our current agencies have done good work for Goodyear."

A spokeswoman for Arnold declined to comment, as did a spokesman for MPG.

Goodyear moved creative duties to Arnold in May 2004 from Omnicom Group’s Goodby Silverstein & Partners, San Francisco, with no review. Several months later, in July, media buying and planning shifted out of Omnicom’s PHD USA to MPG.

New marketing chief
Joseph Viselli six months ago took over marketing director duties at Goodyear from Christopher Grindem, who has moved to a new post. The Goodyear spokesman added the company has recently initiated a review for a public relations agency.

Goodyear spent $66 million in measured media in the U.S. in 2004, according to TNS Media Intelligence.

Goodyear reported improved financial results last week. For the second quarter, global net income was $69 million, on record sales of $5 billion, compared with $30 million in net income on sales of $4.5 billion in the year-ago period. Goodyear’s North American unit reported its best sales ever, at $2.29 billion, a 6% increase from one year ago, although it sold fewer tires, 25.3 million units compared with 25.7 million in the second quarter 2004.

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James Arndorfer and Jean Halliday contributed to this story.

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