Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Discount Chain's Assignment Worth $5 Million

By Published on .

NEW YORK (AdAge.com) -- TJX Cos.' HomeGoods has selected Gotham for its $5 million advertising account following a review.

Gotham competed against Havas' Euro RSCG

Related Story:
Incumbent Allen & Gerritsen out; Pile & Co. to Conduct Search
Tatham Partners, Chicago, and Interpublic Group of Cos.' Mullen, Wenham, Mass., for the assignment.

More than 175 stores
Framingham, Mass.-based HomeGoods, part of the TJX Cos., which also owns T.J. Maxx and Marshalls, is a discount chain of home fashions stores operating more than 175 stores.

"All of the agencies came to us with smart thinking and great ideas. Gotham's work stood out because it was highly original and would help us break through the retail clutter," said Katherine Beede, vice president of marketing.

The business went into review in October. The previous agency, Watertown, Mass., independent Allen & Gerritsen, did not participate.

Pile & Co. in Boston managed the review.

Most Popular