GREY, CAMPBELL-EWALD DUEL FOR KMART ACCOUNT

Struggling Retailer's Spending Plans Unclear

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NEW YORK (AdAge.com) -- The Kmart advertising review last week was cut to two finalists last week, Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., and
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Grey Global Group's Grey Worldwide, New York, said executives familiar with the search.

The two were among six agencies that pitched ideas to Kmart management at a special meeting in Aspen, Colo., at the end of July.

Kmart spending plans were not known. The struggling mass-market retailer spent an estimated $267 million in measured media last year, according to TNS Media Intelligence/CMR.