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Global Assignment for CIBA Vision; $10 Million Business for Pickle Brand

Published on .

NEW YORK (AdAge.com) -- Novartis CIBA Vision and Pinnacle Food Corp.'s Vlasic Pickles and Condiments awarded ad assignments to Grey Global Group's Grey Worldwide, New York.

Grey's offices in New York and Duesseldorf, Germany, will handle a global assignment for CIBA Vision, previously at Publicis Groupe's Publicis, New York. Spending was not disclosed.

The estimated $10 million Vlasic account was awarded after a review involving Mezzina Brown & Partners and Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, both New York, and Top Spin, Princeton, N.J. Interpublic's FCB, New York, was the incumbent.

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