GREY'S ERICSSON FINA WINS CLAIROL ACCOUNT

U.S. Business Estimated at $50-$70 Million

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NEW YORK (AdAge.com) -- Procter & Gamble Co., Cincinnati, is expected to announce later today it is moving the Clairol account from Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, New York, to Grey Global Group's Ericsson Fina, New York, people familiar with the move told AdAge.com.

U.S. spending is estimated at $50 million to $75 million.

P&G completed its acquisition of Clairol late last year.

Ericsson Fina

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is a fashion, beauty and image creative boutique. It will handle Clairol's Nice 'n Easy, Hydrience, Ultress and Natural Instincts brands, which FCB handled for the past four years.

Ericsson Fina sibling, Grey Advertising, is agency of record for P&G's leading global hair-care brand, Pantene.

P&G is keeping other Clairol brands at their current agencies. Bcom3 Group's Kaplan Thaler Group, New York, which under former Clairol owner Bristol-Myers Squibb Co. handled Herbal Essences, Daily Defense, Aussie and Infusium 23, now joins siblings D'Arcy Masius Benton & Bowles and Leo Burnett on P&G's roster. The hair-care account has combined U.S. media spending of more than $80 million.

P&G completed its acquisition of the $1.6 billion Clairol business Nov. 16 for $5 billion and has pledged to increase marketing spending behind the brands.

P&G shops are compensated on a percentage of brand sales rather than on media spending.

Jack Neff contributed to this report.

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