GREY WINS $50 MILLION CISCO ACCOUNT

Tech Unit darkGrey Beats out JWT/Tonic, TBWA

By Published on .

SAN FRANCISCO (AdAge.com) -- Internet networking company Cisco Systems, San Jose, Calif., has awarded its estimated $50 million advertising account to Grey Global Group's Grey Worldwide, San Francisco.

Grey's technology

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unit darkGrey pitched the business. DarkGrey already has Oracle Corp. and BellSouth Corp. as tech accounts.

Other participants in the review included WPP Group's JWT/Tonic, San Francisco, and Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif.

Incumbent Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, San Francisco, did not participate in the review.

Cisco executives did not immediately return calls for comment.

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