$18 Million Worth of Tooth Care Product Work

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NEW YORK ( -- GlaxoSmithKline has awarded Grey Global Group's Grey Worldwide creative assignments for two of its oral health care products, Sensodyne and Super Poligrip, it was announced today.

The global management of the account will be handled by Grey Worldwide, London, and the domestic business by Grey, New York.

Grey said the new assignments represent a billings increase of $18 million, but according to Taylor Nelson Sofres' CMR, GlaxoSmithKline spent just under $11 million on measured media last year on the two products and $9.5 million through August of this year.

Incumbents and contenders were not immediately known.

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