Austin, Texas-based GSD&M has worked on a project for Tostitos since April that will be the basis of a new campaign that breaks Jan. 1 as part of college football's Bowl Championship Series. Ads from the campaign will also air during the Tostitos Fiesta Bowl Jan. 2.
OMD keeps media
GSD&M picks up the creative account; media remains with Omnicom's OMD.
A spokesman for BBDO confirmed the move, saying the decision was consistent with Frito Lay's previous comments that it had wanted to draw from the wider Omnicom holdings.
Tostitos spent $21 million on measured media in 2002, according to TNS Media Intelligence/CMR.
The product line includes Tostitos Gold Tortilla chips, Tostitos party bowl dips and Tostitos scoops.
BBDO, meanwhile, retains Frito Lay's other salted snack brands, including Lays, Doritos and Cheetos. Frito Lay is planning a Super Bowl spot for one of the three brands.