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GUARDIAN LIFE CONSOLIDATES BUSINESS WITH BCOM3

Masius, MediaVest Get $6 Million Creative and Media Account

By Published on .

A correction has been made in this story. See below for details.

NEW YORK (AdAge.com) -- Guardian Life Insurance Co. of America, New York, hired two Bcom3 Group agencies to handle its advertising account.

Masius, a financial and corporate advertising agency, and MediaVest, both New York, were selected to handle creative and media, respectively, without a review.

The account, estimated at $6 million, previously had been with Omnicom Group's Doremus Advertising, New York.

Bcom3's Manning Selvage & Lee retains the public relations portion of the account.

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CORRECTION: An earlier version of this story incorrectly stated D'Arcy Masius Benton & Bowles had won Gaurdian's advertising account.

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