H&R Block to Keep Ad Account With Campbell Mithun

Incumbent Beats Deutsch, Arnold, Mullen and DDB to Retain $80 Million Business

By Published on .

NEW YORK (AdAge.com) -- Tax-services provider H&R Block is keeping its $80 million ad account at incumbent Interpublic Group of Cos.' Campbell Mithun, Minneapolis, according to executives familiar with the matter.
The move follows a review that was managed by Select Resources International, Santa Monica, Calif. In addition to the incumbent, finalists were Interpublic's Deutsch, Los Angeles; Interpublic's Mullen, Wenham, Mass., Havas' Arnold, Boston; and Omnicom Group's DDB, Chicago.

The marketer couldn't immediately be reached for comment. The agencies either couldn't be reached or declined to comment.

H&R Block has been in the news of late, though not for the typical April 15 media frenzy. It had to restate earnings for 2004 and 2005 because it made mistakes in reporting its state income tax -- not good buzz for tax preparer.
Most Popular