Work Includes Peroni, Tsingtao Brews

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CHICAGO (AdAge.com) -- Barton Beers named independent shop Hadrian's Wall, Chicago, advertising agency of record for two imported beer brands following a limited review with a handful of undisclosed competitors.

The agency will produce print and outdoor work for Barton's Peroni and Tsingtao brands that will break as early as this summer or not until next spring. The aim is to extend the brands beyond their core markets, said Kevin Lynch, Hadrian's Wall partner and writer.

"Tsingtao is the No. 1 Chinese beer brand and Peroni is No. 1 Italian brand and both are easy to drink so they have potential to grow," he said.

Billings for the brands were undisclosed.

The win raises the 2-year-old boutique's client roster to six, with billings totaling $17 million in 2002. "[The win] gets us into a category we know well," said Mr. Lynch, who has worked on Anheuser-Busch brands, Barton's Corona brands and Stevens Point Brewery's Point Beer while at previous agencies.

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