Arnold Worldwide, including its interactive unit, Arnold One, will handle creative,
Online ad spender
Vonage spends the majority of its media online, and the MPG unit Media Contacts, Boston, will have primary responsibility for the account, the executives said.
Vonage is a pioneer in what's known as VoIP, or voice over Internet protocol, but is facing stiff competition from AT&T Corp.'s CallVantage program, as well as offerings from baby bells and cable operators.
Vonage had hired Korey Kay & Partners, an independent New York agency, earlier this year but called the review within months.
Other finalists in the review included Interpublic Group of Cos.' Lowe and aQuantive Inc.'s Avenue A/ Razorfish, Seattle. Interpublic's Mullen, Wenham, Mass., previously dropped out and Publicis Groupe's Starcom MediaVest Group's StarcomMediaVest/SMG Direct also did not make the final cut.
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Alice Z. Cuneo contributed to this report.