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Arnold Lands Blue Cross/Blue Shield; McGrath Wins Bermuda Tourism

By Published on .

BOSTON (AdAge.com) -- Two Havas Advertising shops picked up new accounts.

Blue Cross/Blue Shield in central and western New York state selected Arnold Worldwide, McLean, Va., to handle its advertising account after a review of undisclosed agencies.

Billings were not disclosed.

Separately, Arnold McGrath, New York, picked up the $10 million account for the Bermuda Department of Tourism, Hamilton, Bermuda.

Incumbent WPP Group's J. Walter Thompson, New York and two other undisclosed agencies participated in that review.

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