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HAVAS SHOPS WIN ARGENTINE BEER BUSINESS

Euro RSCG, Media Planning Tapped for Brahma's $8 Million Account

By Published on .

NEW YORK (AdAge.com) -- Havas Advertising's Euro RSCG Argentina and sibling media unit Media Planning Argentina, have won the $8 million creative and media account of Brahma, the second-largest-selling beer in Argentina.

Brahma is part of the Ambev Group, the third-largest beer group worldwide.

On the media side, Media Planning pitched against WPP Group's Mindshare, Omnicom Group's OMD and Interpublic Group of Cos.' Initiative Media, all in Argentina.

A list of competing creative shops was not disclosed.

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