HEALTH-CARE NONPROFIT TAPS DRAFTWORLDWIDE

Interpublic Sibling ID Media to Handle Media Buying

By Published on .

CHICAGO (AdAge.com) -- Health-care services company CareFirst Blue Cross Blue Shield named Interpublic Group of Cos.' DraftWorldwide, New York, its direct-marketing agency of record after a review of undisclosed agencies.

Draft will handle direct-response TV, print and interactive marketing. Sibling ID Media, Interpublic's direct-response media specialist, will handle media buying.

Billings were not disclosed.

CareFirst is an independent, nonprofit licensee of the Blue Cross and Blue Shield Association that provides health insurance to more than 3 million individuals in Virginia, Maryland, Delaware and Washington, D.C.

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