NEW YORK (AdAge.com) -- Heineken NV, Amsterdam, is expected to formally announce the move of its $80 million U.S. account to Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, this week, but Interpublic Group of Cos.' Lowe
isn't entirely out of the picture.
A Heineken spokeswoman
said even though Lowe's New York office will lose the Heineken and Amstel Light accounts, Lowe London will continue to handle Heineken's $20 million U.K.-Ireland assignment.
Several executives who worked on Heineken at Lowe are now at D'Arcy or are expected to join the agency.
New Heineken work created by Lowe could carry the brewer through 2002, after which the former Lowe executives could work on the account following the expiration of their non-compete agreements, executives close to Lowe said.
A D'Arcy spokeswoman declined to comment.