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HEINZ NAMES SIX FOR PET FOOD REVIEW

9-Lives, Kibbles 'n Bits to Shift to Del Monte

Published on .

NEW YORK (AdAge.com) -- Six agencies were identified as finalists in the review for H.J. Heinz Co.'s $15 million 9-Lives and Kibbles 'n Bits pet food account.

The contenders are

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independent Doner, Southfield, Mich.; Omnicom Group's Element 79, Chicago; Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, and Martin Agency, Richmond, Va.; Havas' Arnold Worldwide, Boston; and Bcom3 Group's D'Arcy Masius Benton & Bowles, New York.

Roth Associates, New York, is handling the review.

Heinz agreed to sell those brands, along with Starkist Tuna, to Del Monte Co. The deal is still pending.

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