Dick Roth of review
Requests for proposals are being sent to agencies next week, Mr. Roth said.
Spending on the brands is estimated to be $10 million for 9-Lives and $5 million for Kibbles 'n Bits.
WPP Group's J. Walter Thompson, Chicago, is the most recent agency of record for the two pet food brands. Heinz took the brands in-house in 2001.
Calls to Del Monte were not returned at press time.