This review comes on the heels of the news that the technology giant was launching an agency consolidation for its technology solutions group, a multimillion-dollar ad account.
In a statement sent to Ad Age the company said: "HP has significant relationships with many marketing companies that contribute to our success. HP currently uses ZenithOptimedia for media planning and buying. We are continually seeking ways to be more effective across all aspects of our business, and media planning is no exception. However, it's our policy not to comment more specifically on business negotiations or plans with suppliers, partners or customers."
The review is for HP's corporate, personal systems group and image and printing group businesses, and is not connected to the holding company review being done for HP's technology solutions group.
ZenithOptimedia referred calls to the client.