Framingham, Mass.-based TJX handed the
Billings on the Bob's Stores account were not disclosed, but the Northeastern retailer spent $5.5 million in measured media last year, according to TNS' Media Intelligence/CMR. The work was most recently handled in house, Hill Holliday said. TJX acquired Bob's Stores in December.
That same month, TJX's HomeGoods selected Interpublic's Gotham for its $5 million advertising account.