HILL HOLLIDAY TO HANDLE BROADCAST FOR BOB'S STORES

Estimated $6 Million Account Covers Buying and Planning

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NEW YORK (AdAge.com) -- Retailer TJX Cos. named Hill, Holliday, Connors, Cosmopulos as its agency for broadcast planning and buying on an estimated $6 million Bob's Stores account, the agency said.

Framingham, Mass.-based TJX handed the

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business to Hill Holliday without a review, making the Interpublic Group of Cos.' shop responsible for all of its broadcast planning and buying. Print planning and buying is conducted in-house.

Billings on the Bob's Stores account were not disclosed, but the Northeastern retailer spent $5.5 million in measured media last year, according to TNS' Media Intelligence/CMR. The work was most recently handled in house, Hill Holliday said. TJX acquired Bob's Stores in December.

That same month, TJX's HomeGoods selected Interpublic's Gotham for its $5 million advertising account.

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