HILL HOLLIDAY GETS MEDIA ACCOUNT FOR FITNESS CHAIN

24 Hour Fitness Also Opens Review for Creative

By Published on .

SAN FRANCISCO (AdAge.com) -- Fitness center chain 24 Hour Fitness assigned its anticipated $20 million media buying account to Hill, Holliday, Connors, Cosmopulos, San Francisco.

Separately, the marketer began a review for the creative portion of its account; Hill Holliday, part of the Interpublic Group of Cos., and others are in contention.

Grey Global Group's MediaCom was the media incumbent. Other media contenders were Publicis Groupe's Publicis & Hal Riney, San Francisco; Interpublic's Initiative Media; and Havas' Media Planning Group.

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