HILL HOLLIDAY WINS CVS ACCOUNT

$35 Million Account Would Be One of Agency's Largest

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BOSTON (AdAge.com) -- Drug store chain CVS Corp. will name Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston, to handle its estimated $35 million account, according to executives with knowledge of the decision.

Hill Holliday won

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the account over incumbent Cordiant Communications Group's Bates Worldwide, and Publicis Groupe's Publicis, both New York. The agencies did not return calls by press time.

CVS could not be reached by press time.

The agency has been doing project work for CVS for a year. This account is believed to be for advertising and relationship marketing and would be one of Hill Holliday's largest.

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