IPG Mediabrands CMO Liz Ross Leaves Company

Previously Held Senior Roles at Numerous Digital and Creative Shops

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Liz Ross
Liz Ross

Mediabrands CMO Liz Ross has left the IPG media agency network, which recently underwent a leadership shakeup.

Her departure follows the appointment of Henry Tajer as global CEO of Mediabrands, which houses media shops UM, Initiative and BPN. Mr. Tajer, previously Mediabrands CEO in Australia, replaced Matt Seiler in the top role.

"I'm excited to return to a more creative environment," said Ms. Ross. "My heart lies in the creation of ideas and that will drive my future endeavors."

"Liz is fantastic," said Mr. Tajer. "Her contribution to our business in the various roles she's had is hugely appreciated and we wish her all the best in what she does. We have no doubt she'll be a success."

He declined to discuss a possible successor but indicated that there would be some restructuring.

Ms. Ross was named to the newly created post of Mediabrands CMO last September. Prior to taking on that role, she was North American president of BPN, a new agency that the network built from scratch under Mr. Seiler more than two years ago. BPN won a few big pieces of business, such as Hillshire and Morgan Stanley, under Ms. Ross. Prior to joining BPN, she was CEO of Mediabrand Ventures in North America.

Earlier in her career, Ms. Ross held business development and leadership roles at creative and digital shops including JWT Chicago, Modem Media, Tribal DDB and Digitas.

While Ms. Ross joins a number of execs leaving the company over the past year, another has returned. Former Mediabrands CFO Jeff Lupinacci, who left last year to join Iconix Brand Group as exec VP and CFO, recently reclaimed his former role at Mediabrands, said Mr. Tajer.

Mediabrands grew its revenue to $1.10 billion in 2014 from $1.06 billion in 2013, according to the Ad Age DataCenter.

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