While billings weren't disclosed and such services typically are fee-based, one executive close to the marketer said the agency's fees are to be equal to that of a $15 million to $20 million account. The agency will be assigned to handle efforts for retail, at-home and credit-marketing services, among others.
"DDB was the right
DDB prevailed in the six-month bid over a pool of finalists that included Interpublic Group of Cos. shops Campbell-Ewald, Warren, Mich., and Foote, Cone & Belding Worldwide, which teamed with AnalyticI, both New York; and independent Digitas, Boston.
Richards Group, Dallas, another independent, handles national advertising.
As competition for do-it-yourself spending has increased among home improvement retailers, companies have begun looking for new ways to connect to customers. In recent months, Sears, Roebuck & Co. has committed to increasing its database and relationship marketing efforts, while Ace Hardware Corp. recently assigned its estimated $30 million creative account to Omnicom's Goodby, Silverstein & Partners, San Francisco.