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HOME PRODUCTS MARKETER TILIA SEEKS AGENCY

Has Been Using Infomercials for Its FoodSaver Vacuum Packaging System

Published on .

NEW YORK (AdAge.com) -- Tilia, which markets FoodSaver, the Original Home Vacuum Packaging System, via infomercials, is reviewing ad agencies, executives close to the pitch said.

Finalists include Publicis Groupe's Publicis Dialog, Grey Global Group's Grey Worldwide, independent Hoffman/Lewis, WPP Group's Y&R Advertising and Interpublic Group of Cos.' Hill Holliday, all San Francisco.

Spending could reach $10 million to $15 million for the brand next year, it was said.

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