Other finalists were WPP Group's Young & Rubicam and Publicis Groupe's Saatchi & Saatchi. The incumbent on the account, independent Doner, Southfield, Mich., did not defend.
The hotel-booking website reviewed its creative and media accounts in a parallel review; independent TargetCast won media duties last month. Other finalists in the media review were independent Horizon and Publicis' Optimedia. The reviews were handled by New York consultancy Ark Advisors.
A spokeswoman for TBWA/Chiat/Day referred calls to the client for comment; a spokeswoman for Hotels.com could not be reached by press time.