HP CONSOLIDATES INTERACTIVE ROSTER

Goodby, FCBi, Modem Media Win Key Assignments

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NEW YORK (AdAge.com) -- Hewlett-Packard Co. is set to announce on Jan. 6 a consolidation of its interactive agency roster after a lengthy review.

In the new lineup, Omnicom Group's

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Goodby, Silverstein & Partners, San Francisco, HP's agency of record for global branding, was tapped to lead creative development for online branding. Goodby handled online creative for HP's "Everything is possible" brand campaign, which launched in November. Modem Media, San Francisco, and Interpublic Group of Cos.' FCBi, New York, will share responsibilities for HP's interactive advertising as worldwide network agencies of record.

Modem and FCBi were already HP's interactive partners, but the Palo Alto, Calif.-based marketer also used as many as 80 different interactive agencies around the world.

Publicis Groupe agencies will have a limited interactive role for HP's Personal Systems Group globally and in the Asia-Pacific region.

Spending was not disclosed.

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