Four holding companies in mid-January were
Agency teams from Interpublic (Lowe, London; Initative Media; MRM and Plus Consultancy Group); WPP Group (J. Walter Thompson and Red Cell; MindShare and 141 Worldwide) and Omnicom Group ( AMV BBDO; OMD and PHD; and Proximity) will be briefed on a strategic assignment next month.
Peter Stringham, head of marketing at HSBC, said, "We want to consolidate all of our marketing services business within one holding company. ... However, we do not know if that is possible. If ... we opt instead to select agencies in an a la carte manner, then we'll put Zenith back in the mix."
A final decision is expected in May.