HSBC TO HEAR PITCHES IN EUROPE NEXT WEEK

Three Holding Companies Chase $500 Million Global Account

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NEW YORK (AdAge.com) -- HSBC Group heard U.S. pitches this week from the three holding companies vying for its estimated $500 million global account and will see presentations in Europe next week as the 12-city global pitch, which started in Asia, draws toward an end.

The contenders are WPP Group, Interpublic

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Search Limited to Interpublic, WPP, Publicis and Omnicom
Group of Cos. and Omnicom Group. The agencies within the holding companies represent creative, media services, and other marketing services.

The players
Toby Hoare, the former head of Bates Europe, is leading the WPP team of J. Walter Thompson, Red Cell, MindShare and 141 Worldwide. Michael Baulk, chairman of Abbott Mead Vickers BBDO, London, and Chris Thomas, CEO of Proximity, London, are heading the Omnicom pitch involving media specialists OMD and PHD as well as BBDO and Proximity. Interpublic's client management director, Mark Wilmot, is in charge of a team that includes Lowe & Partners, Initiative Media, MRM and Plus Consulting Group.

At the beginning of the review, HSBC's chief marketing officer, Peter Stringham, said he wanted to consolidate all HSBC's marketing services business within a single holding company, but acknowledged that might not be possible.

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