The contenders are WPP Group, Interpublic
Toby Hoare, the former head of Bates Europe, is leading the WPP team of J. Walter Thompson, Red Cell, MindShare and 141 Worldwide. Michael Baulk, chairman of Abbott Mead Vickers BBDO, London, and Chris Thomas, CEO of Proximity, London, are heading the Omnicom pitch involving media specialists OMD and PHD as well as BBDO and Proximity. Interpublic's client management director, Mark Wilmot, is in charge of a team that includes Lowe & Partners, Initiative Media, MRM and Plus Consulting Group.
At the beginning of the review, HSBC's chief marketing officer, Peter Stringham, said he wanted to consolidate all HSBC's marketing services business within a single holding company, but acknowledged that might not be possible.